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Global Pay TV Video Encoders Market: Select Pay TV Hot Spots Thrive, but Falling Prices and OTT Video Restrict Growth Potential
Publisher: Frost & Sullivan
Published: 2012/08/22
This research service provides a detailed Market Engineering analysis of the global pay TV video encoders market. The service ranks and explains market drivers and restraints. It also provides forecasts for revenue and unit shipments. The service outlines current distribution channels in addition to forecasting and analyzing market demand. Segment breakdowns are included for Internet protocol television (IPTV), satellite, and cable. Regions covered include Asia-Pacific (APAC); North America and Latin America (NALA); and Europe, the Middle East, and Africa (EMEA). The base year is 2011 and the study period is from 2009 to 2016.
Executive Summary
All segments of the Pay TV video encoders market (cable, satellite and IPTV) rebounded in 2010 and grew in 2011. Looking forward, IPTV is saturating while cable and satellite are expected to see slowing but still healthy growth rates.
- Continued digitization, growth in SD and HD channels, and continued migration to more efficient compression engines are driving growth in the cable segment.
- Growth in the IPTV segment is slowing due to saturation in larger markets and the high cost of laying fiber versus delivering wirelessly or OTT, although easing regulations in Latin America offer a bright spot of opportunity.
- The satellite DTH segment is growing at a healthy rate as operators seek to compete with DTT and cable, expand their footprint to new regions and expand lineups to existing customers.
OTT is challenging traditional linear Pay TV models, particularly in advanced and major geographical markets where broadband and 3G/4G infrastructure are mature, content licensing models are fairly well-established and consumers own multiple screens.
Cable and IPTV are most challenged by OTT; DTH has competitive advantages in regions with distributed populations or limited infrastructure but sees competition from DTT.
Continued pricing pressure remains a significant restraint, from two factors:
- Encoders and re-encoders are growing in density, with IPTV vendors in particular offering upwards of and as high as outputs per appliance.
- Devices are simplifying-for example, MSOs are increasingly relying on integrated receiver decoders (IRDs) with re-encoding capability for reducing resolution and/or bit rate, as opposed to standalone encoders.
Recommended growth strategies include:
- Capitalizing effectively on global growth opportunities, particularly in Southeast Asia, North and Central Africa, and Latin America.
- Crafting a product line that comprehensively addresses convergence and multi-screen needs, particularly for IPTV and cable segments.
- Continuing to differentiate in terms of compression quality, remaining competitive with regard to cost and channel density, and innovating on lateral features such as multiplexing and advertisement insertion.
Overall, Pay TV video encoder revenue is estimated at over $ million in 2011, growing to over $ million in 2016. Cable remains the largest segment within the Pay TV market over the forecast period, although satellite DTH is catching up.
Executive Summary
All segments of the Pay TV video encoders market (cable, satellite and IPTV) rebounded in 2010 and grew in 2011. Looking forward, IPTV is saturating while cable and satellite are expected to see slowing but still healthy growth rates.
- Continued digitization, growth in SD and HD channels, and continued migration to more efficient compression engines are driving growth in the cable segment.
- Growth in the IPTV segment is slowing due to saturation in larger markets and the high cost of laying fiber versus delivering wirelessly or OTT, although easing regulations in Latin America offer a bright spot of opportunity.
- The satellite DTH segment is growing at a healthy rate as operators seek to compete with DTT and cable, expand their footprint to new regions and expand lineups to existing customers.
OTT is challenging traditional linear Pay TV models, particularly in advanced and major geographical markets where broadband and 3G/4G infrastructure are mature, content licensing models are fairly well-established and consumers own multiple screens.
Cable and IPTV are most challenged by OTT; DTH has competitive advantages in regions with distributed populations or limited infrastructure but sees competition from DTT.
Continued pricing pressure remains a significant restraint, from two factors:
- Encoders and re-encoders are growing in density, with IPTV vendors in particular offering upwards of and as high as outputs per appliance.
- Devices are simplifying-for example, MSOs are increasingly relying on integrated receiver decoders (IRDs) with re-encoding capability for reducing resolution and/or bit rate, as opposed to standalone encoders.
Recommended growth strategies include:
- Capitalizing effectively on global growth opportunities, particularly in Southeast Asia, North and Central Africa, and Latin America.
- Crafting a product line that comprehensively addresses convergence and multi-screen needs, particularly for IPTV and cable segments.
- Continuing to differentiate in terms of compression quality, remaining competitive with regard to cost and channel density, and innovating on lateral features such as multiplexing and advertisement insertion.
Overall, Pay TV video encoder revenue is estimated at over $ million in 2011, growing to over $ million in 2016. Cable remains the largest segment within the Pay TV market over the forecast period, although satellite DTH is catching up.
Executive Summary
Market Overview
Total Pay TV Video Encoders Market:
- External Challenges: Drivers and Restraints
- Forecasts and Trends
- Demand Analysis and Technical Trends
- Market Share and Competitive Analysis
IPTV Video Encoders Segment Breakdown
Cable Video Encoders Segment Breakdown
Satellite Video Encoders Segment Breakdown
Hot Company Watchlist
The Last Word
Appendix
