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The household is transforming into a digital ecosystem, within which consumers are creating their own channels. As new technology is being adopted, the smart home is becoming a reality that can be a platform for brands and thought-leaders.
Consumer spending on smart home related hardware, services and installation fees will reach nearly $90B in 2017 and grow at a 12% CAGR to $157B by 2022. By 2022 270M homes worldwide or 13% of all households will have at least one type of smart system installed.