2016/02/03 Deeper promotions and recent market entry of "skinny bundles" are making Pay TV prices increasingly competitive.

Boston, MA – January 22, 2016 – A new comparison of Pay TV service prices covering 31 of the OECD countries shows significant price variations between countries and providers.

The Teligen division of Strategy Analytics has released a new report; “Pay TV prices in OECD countries, November 2015”; showing significant differences in Pay TV prices even between providers in the same country.  There have also been wide changes in prices since the previous update in May 2015.

Teligen Benchmarking Consultant Eduard Bouffenie says “Technology is increasingly disrupting the pay TV market with the success of watch-on-demand applications such as Netflix particularly with younger generations. As a result Pay TV providers are getting increasingly more competitive on prices but also more flexible on services”.

We reviewed the prices and contents of over 1700 Pay TV offers in 31 of the OECD countries, using a methodology established by Strategy Analytics through a number of client studies in recent years. When selecting the most basic set of user requirements, without specific requirements for content or technical capabilities like HD or recording, the ten countries with lowest prices are Poland, Finland, Estonia, Sweden, Germany, Switzerland, Austria, Czech Republic, Luxembourg and Hungary.

For the most basic requirements the average monthly price across the 31 countries is US$/PPP 18.17 including VAT/tax. This does not include the TV License fee found in many countries. An analysis of the average of cheapest offers across providers in each country shows that Finland, Sweden, Estonia, Mexico and Poland have the five lowest average prices among the study countries.

Teligen Director Halvor Sannaes says “The study also shows interesting indications of the countries where prices are most aligned, suggesting well developed competition.” 

The report is currently available on the Strategy Analytics website, under the Teligen section. The link is provided herehttp://bit.ly/1SOjSmF. It will be updated regularly.
Source: Strategy Analytics